🎯 Build Your HubSpot Implementation

Select brands, then choose exactly what you need. Smart bundle discounts applied automatically.

💡 How This Works: Start by selecting a phase preset (recommended) or manually select brands then features. Foundation elements and shared features are reusable across all brands (you pay once, use everywhere). Bundle discounts apply automatically when you select multiple items.

⚡ Quick Start: Select Phase(s)

💡 How Phases Work: Each phase can be selected individually to see its cost, or combine multiple phases. Features won't be double-counted when you select multiple phases together.
🔵 Phase 1
Foundation
✓ Portal + All Properties
✓ Pipelines (all 3 brands)
✓ Basic integrations
✓ Core workflows
✓ Encharge.io + Calendly + Slack
Includes: Contacts, Companies, Deals objects
Per Brand: Shopify/Webflow, basic workflows
🟢 Phase 2
Automation (Add-on)
✓ Lead scoring + lifecycle
✓ Email nurture sequences
✓ Task automation
Tickets object (All brands support)
✓ Advanced workflows
✓ Core dashboards (CEO + Sales)
Adds: Support ticket system (shared), advanced automation
OXYZEN: App webhook + All nurture flows
⭐ Phase 3
Custom Objects (Optional)
Projects object (VVIDEO/WEBBB)
Devices object (OXYZEN)
✓ WhatsApp integration
✓ All dashboards (8 total)
✓ Advanced analytics
✓ Team training
Adds: Custom objects for advanced tracking
Per Brand: Project/device management

1️⃣ Select Your Brands

🔴 OXYZEN
B2C - Smart Wellness Ring
Shared: $200 + Brand: $350 = $550
11 hours total
Includes: Pipeline (7 stages), workflows, templates
🔵 VVIDEO.CO
B2B - Video Production
Shared: $200 + Brand: $462.50 = $662.50
13 hours total
Includes: Company object (7 B2B properties), Pipeline (8 stages)
🟢 WEBBB.AI
B2B - Webflow + AI
Shared: $200 + Brand: $462.50 = $662.50
13 hours total
Includes: Company object (7 B2B properties), Pipeline (8 stages)

2️⃣ Shared Foundation (All Brands)

💡 These features work across ALL selected brands. Select once, use everywhere. Massive efficiency gains!
🔗 Essential Integrations
Encharge.io Integration
Bi-directional email automation platform with advanced behavioral tracking, syncs with HubSpot contacts and deals
1 hour $50 Required
Implementation Details

How This Works:

API Integration Bi-directional sync via native Encharge connector

  • Automatic: API-based integration with bi-directional sync (~5 min sync time)
  • Setup: Connect HubSpot via API key, select sync direction (one-way or two-way), map Contact & Company fields
  • Bi-directional Sync: Contact/Company data flows both ways, updates propagate within 5 minutes
  • Automation: 13 HubSpot triggers & actions available - create deals, assign tasks, update stages from Encharge
  • Manual Work: Configure behavioral triggers in Encharge, build email sequences, segment setup
  • Testing: Create test contacts in both systems, trigger email flows, verify field mapping accuracy

💡 Pricing Reasoning:

Conservative assumes basic connection and field mapping. Realistic includes comprehensive testing of bi-directional sync, workflow handoff strategy planning, email template import, and full documentation of sync timing and enrollment criteria.

Calendly Integration
Meeting sync, pre-call workflows, automated follow-ups - works for all brands
0.5 hours $25 Shared
Implementation Details

How This Works:

Native HubSpot App Available in HubSpot App Marketplace

  • Automatic: Install from HubSpot marketplace, OAuth connection, real-time meeting sync
  • Contact Creation: New leads auto-created in HubSpot when meetings booked, existing contacts updated
  • Meeting Status Sync: Scheduled, completed, no-show, canceled status syncs to HubSpot meeting outcome field
  • Manual Setup: Select Calendly event types to sync, configure owner routing rules, map form fields
  • Account Owner Routing: Known contacts auto-routed to their assigned rep's booking page
  • Workflows: Build pre-call questionnaires, post-call follow-ups, task automation based on meeting status
  • Testing: Book test meetings, verify contact/deal creation, confirm notification delivery

💡 Pricing Reasoning:

Conservative assumes quick OAuth setup. Realistic adds comprehensive testing of meeting types, owner assignment rules, cancellation handling, no-show tracking, and pre/post-call workflow triggers.

Slack Notifications
Deal alerts, hot lead notifications, task reminders for all brands
0.25 hours $15 Shared
Implementation Details

How This Works:

Native HubSpot App Install from HubSpot or Slack marketplace

  • Automatic: One-click OAuth install from marketplace, requires Super Admin or App Marketplace permissions
  • Workflow Actions: Add "Send Slack notification" action in workflows (requires Professional+ subscription)
  • Real-time Notifications: Deal alerts, hot leads, task reminders, form submissions, deal stage changes
  • Manual Setup: Select Slack workspace & channels, customize message templates, add @mentions, create action buttons
  • Advanced Features: Create tasks/tickets from Slack, auto-create Slack channels for deals, slash commands
  • Testing: Trigger test workflows, verify channel routing, confirm @mentions & button actions work

💡 Pricing Reasoning:

Conservative covers basic notification setup. Realistic includes comprehensive channel routing configuration, multiple notification triggers testing, @mention setup, and action button configuration.

🎫 Support Infrastructure (All Brands)
Support Ticket System
Tickets object setup for all brands: issue tracking, severity levels, resolution workflows, SLA management, assignment rules - works across OXYZEN, VVIDEO, and WEBBB
2.5 hours $125 Shared
Implementation Details

How This Works:

Native HubSpot

  • Automatic: Tickets object is built-in to HubSpot, we configure properties and workflows
  • Manual Setup: Create custom ticket properties (Brand, Issue Type, Severity, Device Serial for OXYZEN)
  • Workflow Configuration: Auto-assignment rules based on brand, SLA tracking, escalation triggers
  • Associations: Link tickets to Contacts, Companies, and Deals automatically
  • Deliverables: Ticket pipelines per brand, property mapping, automated notifications

💡 Pricing Reasoning:

Conservative covers basic ticket setup. Realistic adds comprehensive assignment rules testing, SLA workflow development, resolution tracking, and cross-brand ticket routing complexity.

⚡ Universal Automation Features
Universal Email Nurture Sequences
General lead nurture workflows for all brands, automated follow-up sequences, engagement campaigns - works across all selected brands
2 hours $100 Shared
Implementation Details

How This Works:

Native HubSpot Workflows Requires Professional or Enterprise subscription

  • Tool Used: HubSpot Workflows (marketing automation) - NOT Sequences (sales tool)
  • Automatic: Contacts enroll based on triggers (form submission, page visits, email interactions)
  • Email Types: Marketing emails sent through HubSpot (can customize from address)
  • Behavior-Based Triggers: Downloaded content, attended webinar, visited pricing page, inactivity periods
  • Manual Setup: Build workflow in Automation tab, create email templates, set enrollment criteria, configure delays between emails
  • Goal Criteria: Set workflow goals (e.g., booked meeting) to auto-unenroll contacts who convert
  • Brand Segmentation: Use "Brand Interest" property to send brand-specific nurture content
  • Testing: Test with sample contacts, verify email delivery, confirm goal criteria unenrollment works

💡 Pricing Reasoning:

Conservative estimates 5-7 basic emails with simple timing. Realistic includes comprehensive testing (20%), personalization token setup, if/then branching logic, A/B testing framework, mobile rendering tests, and analytics configuration.

Lead Scoring System
Behavioral scoring (page visits +5, email opens, PDF views), intent scoring (pricing page +10, add to cart +20, purchase +40), engagement frequency tracking, negative scoring for inactivity (-20), hot lead alerts (≥50 threshold) - applies to all brands with brand-specific scoring rules
2 hours $100 Shared
View Scoring Matrix

📊 Lead Scoring Matrix

Native HubSpot Uses HubSpot's built-in scoring with custom rules

BehaviorOXYZENVVIDEOWEBBB
Product/Portfolio Page Visit+5+10+10
Pricing Page Visit+10+15+15
Email Open+2+3+3
Email Click+5+5+5
Add to Cart+20N/AN/A
Booked CallN/A+25+25
Proposal OpenedN/A+20+20
Purchase/Contract+40+40+40
14 Days Inactive-20-10-10
Ghosting 7+ DaysN/A-10-10
Hot Lead Threshold: ≥50 points
Triggers: WhatsApp/Slack notification to sales team + immediate follow-up task
Implementation: Configure HubSpot contact scoring property with workflow triggers, test with sample contacts, verify notification delivery

💡 Pricing Reasoning:

Conservative covers basic scoring property and simple workflows. Realistic adds brand-specific scoring matrices, score decay logic, negative scoring for disengagement, threshold testing, and comprehensive documentation.

Lifecycle Auto-Progression
Automatically move contacts through lifecycle stages (Lead → MQL → SQL → Customer) based on behavior and intent signals
1.5 hours $75 Shared
Implementation Details

How This Works:

Native HubSpot Property Lifecycle Stage is built-in, workflows automate progression

  • Automatic: Workflows trigger on enrollment criteria, use "Set property value" action to change Lifecycle Stage
  • Lead → MQL Automation: Lead scoring property triggers progression (e.g., score ≥30 = MQL)
  • MQL → SQL Automation: Engagement score + qualifying actions (demo request, booked call, specific form fills)
  • SQL → Customer: Deal stage "Closed Won" or payment received triggers Customer status
  • Manual Setup: Create workflows per lifecycle transition, define scoring thresholds, set qualification criteria
  • Company Scoring: For B2B (VVIDEO/WEBBB), use company size, industry, location for SQL qualification
  • Maintenance: Quarterly reviews to ensure automation rules send quality leads to sales
  • Testing: Test contacts through each lifecycle stage, verify scoring triggers work, confirm sales handoff

💡 Pricing Reasoning:

Conservative assumes simple progression workflows. Realistic adds B2B company-based qualification rules, regression logic for disengaged SQLs, comprehensive testing of all progression paths, and quarterly review documentation.

Automated Task Creation
Create tasks for sales team based on triggers (new lead, proposal sent, follow-up needed, cart abandoned, etc.) - integrated into workflows
1.5 hours $75 Shared
Implementation Details

How This Works:

Native HubSpot Workflows Requires Professional or Enterprise subscription

  • Automatic: Workflows create tasks using "Create task" action when specific triggers fire
  • Common Triggers: Form submission, meeting booked, proposal sent, deal stage change, cart abandoned, hot lead score
  • Task Configuration: Set title, description, due date, assignment (specific user or round-robin)
  • Sales Use Cases: Follow-up calls, proposal reviews, abandoned cart outreach, contract signature reminders
  • Manual Setup: Navigate to Automation > Workflows, add "Create task" action, configure task details and assignments
  • Assignment Rules: Auto-assign to deal owner, contact owner, or specific team members based on criteria
  • Priority & Due Dates: Set priorities and calculated due dates (e.g., 1 day after trigger)
  • Testing: Trigger test workflows, verify task creation, confirm assignments and notifications work

💡 Pricing Reasoning:

Conservative covers basic task creation workflows. Realistic includes round-robin assignment setup, calculated due dates (business days), task queue management, overdue escalation workflows, and comprehensive testing of all triggers.

WhatsApp Integration
360dialog/Twilio setup for WhatsApp messaging - use for cart recovery, hot lead alerts, customer communication across all brands
4.5 hours $225 Shared
Implementation Details

How This Works:

Webhook + API Via Twilio or 360dialog Business Service Provider

  • Provider Choice: Twilio (cheaper per message, requires Twilio phone number) OR 360dialog (use any number, €49/month minimum, faster approval)
  • Manual Setup Required: Create WhatsApp Business Account (WABA), register with provider, get API credentials
  • HubSpot Integration: Custom webhook architecture - Twilio/360dialog webhooks → HubSpot API for message logging
  • Bi-directional Messaging: Send via workflow webhook actions, receive via provider webhooks that POST to HubSpot
  • Message Logging: All messages auto-logged to contact timeline for 360° view
  • Workflow Integration: Send templated WhatsApp notifications from HubSpot workflows, trigger workflows on replies
  • Development Work: Build middleware or use tools like n8n/Zapier to connect provider webhooks with HubSpot APIs
  • Testing: Send test messages, verify timeline logging, confirm two-way sync, test workflow triggers

💡 Pricing Reasoning:

Conservative underestimates WhatsApp complexity. Realistic includes Meta WABA setup coordination, custom webhook middleware architecture, bi-directional sync implementation, template message Meta approval process, comprehensive testing of send/receive/threading, and opt-out handling.

📊 Dashboards & Analytics
CEO Overview Dashboard
High-level metrics: total revenue, active deals by brand, win rates, CAC, MRR, conversion rates
1.5 hours $75 Multi-brand
Implementation Details

How This Works:

Native HubSpot Dashboards Navigate to Reporting > Dashboards

  • Setup: Create custom dashboard, add multiple report widgets in grid layout
  • Key Reports: Total revenue, deal pipeline value by stage, win/loss rates, forecast vs actual, MRR tracking
  • Brand Segmentation: Filter all reports by "Deal Brand" property (OXYZEN/VVIDEO/WEBBB)
  • Automatic Updates: Dashboards auto-refresh with real-time data, no manual updates needed
  • Custom Report Builder: Build reports from deal, contact, company data with drag-and-drop interface
  • Sharing: Share dashboard with specific users or teams, set permissions
  • Testing: Verify data accuracy, confirm brand filters work, test date range selections

💡 Pricing Reasoning:

Conservative underestimates dashboard complexity. Realistic includes custom report building, CAC calculation with marketing spend integration, weighted pipeline calculations, data accuracy validation, historical data checks, and widget arrangement optimization.

Sales Funnel Dashboard
Pipeline health, conversion rates by stage, sales velocity, deal forecast across all brands
1.5 hours $75 Multi-brand
Implementation Details

How This Works:

Native HubSpot Reporting Sales-focused dashboard with funnel analysis

  • Funnel Visualization: Pipeline reports showing deals by stage, conversion rates between stages
  • Sales Velocity: Calculate average days in each stage, total cycle time from open to close
  • Deal Forecast: Weighted pipeline based on stage probability, expected revenue by close date
  • Conversion Analysis: Stage-to-stage conversion rates, identify bottlenecks and drop-off points
  • Multi-Pipeline Support: Separate views for each brand's pipeline or combined view
  • Goal Tracking: Compare actual vs target revenue, win rate goals, quota attainment
  • Testing: Verify calculation accuracy, confirm pipeline filters, test forecast weighting

💡 Pricing Reasoning:

Conservative assumes basic funnel reports. Realistic adds sales velocity calculations, bottleneck analysis, multi-pipeline support with brand filtering, conversion rate analysis, and forecast accuracy tracking.

Lead Source Analytics
Attribution reporting: which channels drive best leads, conversion rates by source, ROI tracking
1.5 hours $75 Multi-brand
Implementation Details

How This Works:

Native HubSpot Attribution Requires Marketing Hub Enterprise for full attribution

  • Attribution Models: First-touch, last-touch, W-shaped, multi-touch (full path) attribution
  • Lead Source Property: Track original source (Web, Shopify, WhatsApp, TikTok, Referral, etc.)
  • Conversion by Source: Analyze which channels produce highest quality leads, best conversion rates
  • ROI Calculation: Revenue attributed to each source vs marketing spend (requires deal closed data)
  • Campaign Attribution: Track specific campaigns, assets, and touchpoints that influence conversions
  • Requirements: Marketing Hub Enterprise for advanced attribution, otherwise use basic source reports
  • Testing: Verify source tracking accuracy, confirm attribution model calculations, validate ROI numbers

💡 Pricing Reasoning:

Conservative overlooks attribution complexity. Realistic includes attribution model setup (first/last/multi-touch), UTM parameter cleanup, source data quality validation, ROI calculations with marketing spend, and campaign performance tracking. Note: Full attribution requires Marketing Hub Enterprise.

Team Productivity Dashboard
Activity metrics, tasks completed, response times, individual KPIs
1.5 hours $75 Multi-brand
Implementation Details

How This Works:

Native HubSpot Activity Tracking Team performance metrics

  • Activity Metrics: Emails sent, calls made, meetings booked, tasks completed by user
  • Response Times: Average time to first contact, time to respond to leads, follow-up speed
  • Task Completion: Tasks completed vs overdue, completion rates by user and team
  • Individual KPIs: Deals created, deals closed, revenue per rep, win rates by owner
  • Leaderboards: Compare team member performance, identify top performers
  • Activity Goals: Set activity targets (calls/day, emails/week), track goal achievement
  • Testing: Verify activity logging, confirm user attribution, test goal calculations

💡 Pricing Reasoning:

Conservative covers basic activity metrics. Realistic adds response time analysis, task completion tracking, individual KPI calculations, leaderboard setup, activity goal tracking, and user attribution testing.

📦 Developer Handover Package (Included)

Every implementation includes comprehensive documentation and handover materials:

  • Data Property Dictionary: Complete list of all custom properties with descriptions, types, and usage
  • Workflow Documentation: All workflows documented with triggers, actions, and decision logic - properly named and organized
  • Field Mapping Sheets: Integration field mappings (Shopify ↔ HubSpot, Webflow → HubSpot, etc.)
  • Event Mapping: Webhook events and automation triggers documented (Shopify events, Webflow submissions, app webhooks)
  • QA Test Process: Testing checklist and acceptance criteria for all automations and integrations
  • Folder Structure: Organized shared drive with all documentation, templates, and configuration files
  • Loom Walkthroughs: Optional video tutorials for complex workflows and processes (included in Phase 3 training)
🎯 Objective: Your team can confidently manage, troubleshoot, and extend the system without vendor lock-in

4️⃣ Optional Extras

Team Training & Video Walkthroughs
2-hour live training session + Loom video tutorials for key processes
4 hours $200
Ongoing Support Retainer
8 hours/month: optimization, new workflows, troubleshooting (starts after launch)
$400/month